Co-Founder & Principal Data & Product Strategist
A cornerstone of CHRIVON’s pan-African brain trust with 19 years of hands-on experience shaping digital landscapes across Africa and Europe.

Focus
Data & Analytics Leadership
Markets Launched
10+
Years Experience
19
Driver Onboards
10k+
Conversion Lift
42%
Increased conversion by 42% across EMEA product-led growth programs
Expanded market entry into 10+ countries with data-driven playbooks
Onboarded 10,000+ drivers through optimized acquisition funnels
Core Expertise
Specialized focus areas that shape delivery quality and outcomes.
SQL ETL pipelines, Python models, and Power BI dashboards turning data into strategy.
Guiding cross-functional teams from vision to scalable launch.
Localization and scaling across Francophone & Anglophone markets.
Certified Scrum Master optimizing workflows with Jira/Trello.
Founder Journey
We believe in thoughtful product leadership and systems that scale. Our founders combine local market knowledge with global engineering practices.
Focused on early product systems and delivery playbooks.
Scaled multi-country software initiatives across Africa.
Built Chivron’s high-velocity product studio.
Advises teams on scalable architecture and growth.
Impact Highlights
Measurable outcomes that demonstrate delivery depth and execution speed.
InnovStay (France/Morocco)
Led product-led growth and CRM integration, boosting conversion by 42% in 6 months and UX satisfaction by 28%.
Tractor On The Go
Engineered market entry into 10+ countries and reduced new-market setup by 40%.
inDriver Africa
Onboarded 10,000+ drivers and improved retention through CRM initiatives.
DUNIS University/BEM Africa Group
Increased student enrollment by 35% via analytics-driven recruitment campaigns.
CHRIVON B2B Clients
Automated workflows saving 20+ hours per project and delivering real-time dashboards.
Leadership Principle
“Context is king.” Every solution is built with cultural, linguistic, and market intelligence embedded from day one.
What they bring
With a focus on outcomes, founders stay close to product decisions while empowering teams to execute.
Delivery Speed
4-8 wks
Product Reviews
Weekly
Retention
98%
Regions
25+
Education
Master’s Degree: Data Science, Big Data, AI & Cybersecurity — ESC Annecy (France) with Master Learn (UK) & CCL (Morocco)
Certifications
Languages
French, English, Spanish (B2/C1)
Discuss your roadmap and get a product strategy plan in 48 hours.